How Insurance Companies cracked Marketing Strategy to sell Insurance Policy?
In continuation of- Insurance Fundamentals So, in order to make insurance work it takes a lot of developments and it's not easy and obvious. The concept of insurance, as we pointed out, goes back to ancient Rome but it doesn't seem to have taken over. It wasn't managing most risk. It was a narrow scope of risk. If you look at the history of insurance, insurance developed because of specific technical advances like the development of actuarial theory. So it was in the 1600's that they produced the first life tables. And what they were, it showed the probability of dying at each age. That's what you need to know if you're doing a life insurance policy. What is the probability that the insured will die? And they didn't, nobody had any statistics anywhere in the world on that until the 1600's. So they started doing life insurance but it didn't take off well. And fire insurance, it wasn't widely accepted. The people mistrusted it and didn't un...